44- Why IKEA offers 0.99$ hot dogs?
d.MBA
00:00
The Importance of Co-Design in the Design Process
In this chapter, the speakers discuss the concept of co-design and its importance in the design process. They explain that co-design involves designing with users, rather than just for them, and emphasize the significance of involving different stakeholders in the design process. They also highlight the benefits of co-design sessions in terms of generating sales leads and finding potential customers.
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Transcript
