Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Introduction
00:00 • 2min
Modern Marketing Is Fundamentally About Competing on the Basis of the Customer Experience
01:37 • 6min
Agile Marketing and Growth Hacking
07:13 • 5min
Why Agile Is So Important for Product Management
12:26 • 3min
How to Build Experiences Into Your Products and Services
15:09 • 3min
The Cup Cake Model of Product Strategy
18:05 • 4min
Agile Marketing Manifesto
22:08 • 2min
Agile Is Not Forever
24:26 • 4min
Agile Testing
28:04 • 5min
Agile Methods - The Back Wog
33:33 • 1min
Product Management Leads Innovation
35:02 • 4min
The Only Consolation I Can Offer Is That in Chaos There Is Opportunity
38:55 • 3min
Is This a Good Book for a Marketer?
41:27 • 2min
Agile Marketing
43:09 • 2min
Agile and Customer Experience
44:45 • 2min
The Marketing Book Podcast - Episode 66
46:28 • 2min