The Marketing Book Podcast - Episode 66

Qote: I hope this book has inspired you to think seriously about agile, to start talking it up in your organization. Aaron ross: Thought leadership brought agile into the marketers world, but its due leadership that is what's most needed now. The name of the book is, the agile marketer, turning customer experience into your competitive advantage. Qote: Thank you very much for being on the marketing book podcast. And please join us next time we talk with aaron ross about the new book he's co authored with jason lempkin called from impossible to inevitable.