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066 The Agile Marketer by Roland Smart

The Marketing Book Podcast

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Is This a Good Book for a Marketer?

A book like this is helpful for a marketer who says, look, i don't work at a sophware company. I've never worked at one, not i haven't been marinating in this process. How can i get started? So that's where i think this book is. Agile is the pathway exists between where marketers are to day and this future state when we're really going to be able to ascend to that role.

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