The Cup Cake Model of Product Strategy

i was introduced to the cup cake model by a gunname brandon shower while i was working at a company called adaptive path. It's based on this concept in wen of building an n v p - what it means is that, you know, what you think about your end product? With each iteration of agile, you are adding a little bit more to that cup cake and making it bigger as you add elements to your programme. This is sort of where the that idea of growth hacking comes in.