Agile Marketing and Growth Hacking

Yagomes: 89% of companies expect to compete mostly on the basis of customer experience, versus 36 % four years ago. He says there's a convergence that's happening in the market place between agile and lean. Growth hacking tends to be focused on clar episode within a customer life cycle. Yagomes: Agile marketing is ar agile asi an comes out of the software development world. Wean actually comes from the manufacturing world. But wean and agile really have a tremendous amount of shared dna.