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Fintech Insider Podcast by 11:FS
346. Insights: Jobs to be Done - The future of product design
Aug 9, 2019
Guests David Brear, Alan Klement, Justin Geaney, and Peter Collingridge discuss the concept of Jobs to be Done (JTBD) in product design, highlighting its impact in creating customer-centric digital propositions. They delve into the key role JTBD plays in making products integral to customers' lives and enabling powerful customer journeys, emphasizing that it is the future of product design.
43:57
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Quick takeaways
- Understanding customer needs and creating powerful customer journeys are key aspects of designing digital propositions using the jobs to be done approach.
- The jobs to be done approach helps in market segmentation, strategy development, product positioning, and service differentiation, supporting market strategy and guiding design, product, and engineering decisions.
Deep dives
The Jobs to be Done Approach: Designing Digital Propositions
The podcast explores the concept of the jobs to be done approach and its impact on designing digital propositions. It emphasizes the importance of understanding customer needs and creating powerful customer journeys. The episode features insights from industry leaders like Alan Clemmon, David Brere, Justin Guillney, and Peter Colinridge. The jobs to be done approach focuses on the customer outcome rather than the product itself, allowing for the development of services and differentiation in commoditized markets.
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Discover
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