Fintech Insider Podcast by 11:FS 346. Insights: Jobs to be Done - The future of product design
Aug 9, 2019
Guests David Brear, Alan Klement, Justin Geaney, and Peter Collingridge discuss the concept of Jobs to be Done (JTBD) in product design, highlighting its impact in creating customer-centric digital propositions. They delve into the key role JTBD plays in making products integral to customers' lives and enabling powerful customer journeys, emphasizing that it is the future of product design.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 5min
The Power of Understanding 'Jobs to be Done'
05:02 • 15min
Starting with the customer job in product design
20:22 • 2min
Starting with the Customer in Mind
22:40 • 4min
Taking a Customer-Led Approach to Proposition Design and the Role of Jobs to be Done
26:35 • 13min
Operationalizing Job-to-Be-Done Insights and Designing Customer-Oriented Businesses
39:26 • 4min