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15min chapter
346. Insights: Jobs to be Done - The future of product design
Fintech Insider Podcast by 11:FS
The Power of Understanding 'Jobs to be Done'
This chapter explores the concept of 'jobs to be done' and its relevance in meeting market needs. It shares personal experiences and examples to illustrate the importance of translating customer insights into tangible products and the benefits of adopting a customer-centric approach. The chapter emphasizes the significance of understanding customer needs, aligning product strategy with market positioning, and avoiding the pitfalls of bad research.
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