2min chapter

Fintech Insider Podcast by 11:FS cover image

346. Insights: Jobs to be Done - The future of product design

Fintech Insider Podcast by 11:FS

CHAPTER

Starting with the customer job in product design

Exploring why concept tests in product design may not yield meaningful results due to customers' initial impression bias, and how starting with customer jobs can lead to win-win outcomes for customers and businesses.

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