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13min chapter
346. Insights: Jobs to be Done - The future of product design
Fintech Insider Podcast by 11:FS
Taking a Customer-Led Approach to Proposition Design and the Role of Jobs to be Done
This chapter discusses the importance of designing propositions with a customer-led approach and how Jobs to be Done can help create new value for customers. It highlights the tensions customers face and the advantage incumbent banks have in terms of trust and security. The chapter also explores the challenges of delivering new propositions in the market and the need for continuous customer engagement.
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