Justin Geaney
CPO at Virtual Bank by Standard Chartered
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Aug 9, 2019 • 44min
346. Insights: Jobs to be Done - The future of product design
Guests David Brear, Alan Klement, Justin Geaney, and Peter Collingridge discuss the concept of Jobs to be Done (JTBD) in product design, highlighting its impact in creating customer-centric digital propositions. They delve into the key role JTBD plays in making products integral to customers' lives and enabling powerful customer journeys, emphasizing that it is the future of product design.
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