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Boost Your Biology with Lucas Aoun

276. The Future Of Supplements & Health Optimisation With Shawn Wells

Nov 26, 2024
Shawn Wells, a pioneer in supplement research and co-founder of innovative ingredients like TeaCrine®, discusses the future of health optimization. He emphasizes the importance of human connection in the supplement industry and the challenges of introducing new ingredients while maintaining quality. The conversation highlights the metabolic benefits of dihydroberberine and the significance of blood sugar management. Wells also unveils the potential of parazanthine as a healthier alternative to caffeine for cognitive enhancement, promising exciting advancements in wellness.
01:05:28

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Quick takeaways

  • Shawn Wells emphasizes the critical need for transparency and third-party testing in the supplement industry to ensure consumer safety and product efficacy.
  • Innovative ingredients like dihydroberberine are gaining traction for their potential to enhance metabolic health, insulin regulation, and inflammation response.

Deep dives

Embracing Cost-Effective Solutions

In light of rising prices caused by inflation, a new pricing strategy has been introduced to provide affordable wireless plans at just $15 per month. This initiative involves a reverse auction approach, aiming to deliver value while maintaining quality service. The $45 upfront payment ensures that new customers can access a premium wireless experience without breaking the bank. This cost-effective solution is reinforced by a commitment to transparency about potential limitations, such as reduced speeds after exceeding data limits.

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