Masters of MEDDICC: Learn from Top Enterprise Sales Leaders in Tech! Masters of MEDDICC - John McMahon - The GOAT - Greatest Sales Leader of All Time - Episode #5
May 4, 2021
John McMahon, the greatest sales leader of our time, discusses his new book on qualification in sales and the creative process behind his insights. He shares the importance of persistence, heart, and targeting the right market for success. Qualification extends beyond closing deals and applies to recruiting, managing reps, and engaging with customers. The chapter also highlights the value of preparation, including LinkedIn stalking, and expresses gratitude for the guest's book popularity.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
The Motivation Behind Writing a Book
02:10 • 15min
The Importance of Persistence and Heart in Sales
17:10 • 24min
Targeting the Right Market for a Young Company
41:01 • 2min
The Importance of Qualification and its Wide Application in Sales
43:25 • 2min
Preparation, LinkedIn Stalking, and Selling Secrets
45:24 • 2min
Expressing gratitude, discussing book popularity, and concluding the episode
47:02 • 2min