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Masters of MEDDICC - John McMahon - The GOAT - Greatest Sales Leader of All Time - Episode #5
MASTERS OF MEDDICC
Targeting the Right Market for a Young Company
This chapter emphasizes the significance of targeting the correct market for a young company to succeed by providing examples of successful companies and their focused approach. It highlights the necessity of selling directly into the target market in the early days to avoid wasting time and resources.
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