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Masters of MEDDICC - John McMahon - The GOAT - Greatest Sales Leader of All Time - Episode #5
MASTERS OF MEDDICC
The Importance of Qualification and its Wide Application in Sales
This chapter emphasizes the significance of qualification in sales and how it extends beyond just closing deals. It includes examples of how qualification is needed in recruiting, evaluating fit, managing situations with reps, engaging with customers, and interacting with CEOs. The speaker also shares an anecdote about interviewing a candidate who claimed to have all the answers beforehand.
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