The Importance of Qualification and its Wide Application in Sales

John McMahon is the greatest sales leader of our time. Both as the CRO of 5x public companies (PTC, GeoTel, Ariba, BladeLogic, BMC) and as an executive board advisor to some of the greatest companies of the last decade, such as AppDynamics, Glassdoor, HubSpot, Fuze, Sumo Logic, Sprinklr, Cybereason, Thoughtspot, MongoDB, Lacework, and Snowflake.

In this session, we talk about John's new book 'The Qualified Sales Leader', and why of all the topics on which John is an expert he chose qualification to write a book upon.

We dig into John's mind to find out his creative process for creating insights and advice that is understandable and relatable to both the most experienced and elite sellers through to technical founders who are brand new to sales.

And the question you all want to know the answer to - What would it take to get John back on the tools leading a tech company.

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