Masters of MEDDICC - John McMahon - The GOAT - Greatest Sales Leader of All Time - Episode #5
Masters of MEDDICC: Learn from Top Enterprise Sales Leaders in Tech!
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The Motivation Behind Writing a Book
The speaker discusses the motivation behind writing a book based on their expertise in sales. They were often approached after meetings with questions about their unique insights, and influential people in the industry encouraged them to share their knowledge to help others avoid common mistakes.
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