Future of Foods Interviews - Alt Proteins, Cell Agriculture, an End to Factory Farming. Branding cultivated meat - Siena Dexter and Lauren Tracht
Jan 4, 2024
Branding experts Lauren Trakht and Siena Dexter discuss positioning cultivated meat in supermarkets, the significance of human connection and community in marketing, alternative branding strategies inspired by La Croix and Juicy Marbles, affordability and effective marketing techniques for cultivated meat, and targeting a wider range of demographics for its marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Positioning and Perception of Cultivated Meat in Supermarkets
02:53 • 16min
The Significance of Human Connection and Community in Marketing
18:44 • 3min
Positioning Cultivated Meat as an Alternative to Mainstream Meat
22:02 • 2min
Branding and Affordability
23:34 • 12min
Marketing Cultivated Meat to a Wider Audience
35:39 • 21min
Convenience, Innovation, and the Future of Food
56:19 • 3min