Cultivated meat faces challenges in consumer acceptance

Selling cultivated meat to the broader public is expected to be challenging due to factors such as consumer choice and price point. Positioning cultivated meat as a third option, alongside vegetarian and traditional meat, requires understanding consumer motivations and preferences. Convincing the public to choose cultivated meat will involve addressing concerns related to taste, cost, convenience, and health. Marketing efforts should focus on creating community, hosting engaging events, and normalizing the product. Government support, funding, and legislation are crucial in paving the way for cellular agriculture.