16min chapter

Future of Foods Interviews - Alt Proteins, Cell Agriculture, an End to Factory Farming. cover image

Branding cultivated meat - Siena Dexter and Lauren Tracht

Future of Foods Interviews - Alt Proteins, Cell Agriculture, an End to Factory Farming.

CHAPTER

Positioning and Perception of Cultivated Meat in Supermarkets

The conversation delves into the potential positioning and perception of cultivated meat in supermarkets. They question whether there would be a separate cultivated meat section and ponder over the reasons why someone would choose cultivated meat as an alternative. The chapter also highlights the importance of educating consumers about how cultivated meat is grown and developed.

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