Branding cultivated meat - Siena Dexter and Lauren Tracht
Future of Foods Interviews - Alt Proteins, Cell Agriculture, an End to Factory Farming.
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Positioning and Perception of Cultivated Meat in Supermarkets
The conversation delves into the potential positioning and perception of cultivated meat in supermarkets. They question whether there would be a separate cultivated meat section and ponder over the reasons why someone would choose cultivated meat as an alternative. The chapter also highlights the importance of educating consumers about how cultivated meat is grown and developed.
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