Branding cultivated meat - Siena Dexter and Lauren Tracht
Future of Foods Interviews - Alt Proteins, Cell Agriculture, an End to Factory Farming.
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Branding and Affordability
The chapter explores strategies for branding cultivated meat and making it more affordable, including putting store brands on the meat. The speakers also discuss the importance of effective marketing techniques and psychological research to understand consumer preferences. They speculate about the lack of ongoing studies on market research for cultivated meat.
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