12min chapter

Future of Foods Interviews - Alt Proteins, Cell Agriculture, an End to Factory Farming. cover image

Branding cultivated meat - Siena Dexter and Lauren Tracht

Future of Foods Interviews - Alt Proteins, Cell Agriculture, an End to Factory Farming.

CHAPTER

Branding and Affordability

The chapter explores strategies for branding cultivated meat and making it more affordable, including putting store brands on the meat. The speakers also discuss the importance of effective marketing techniques and psychological research to understand consumer preferences. They speculate about the lack of ongoing studies on market research for cultivated meat.

00:00

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