Branding cultivated meat - Siena Dexter and Lauren Tracht
Future of Foods Interviews - Alt Proteins, Cell Agriculture, an End to Factory Farming.
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Marketing Cultivated Meat to a Wider Audience
The chapter discusses the perception of cultivated meat among vegetarians and the target market for its marketing. They believe that cultivated meat should be positioned as an alternative to traditional farmed meat, emphasizing factors like cost-effectiveness, health benefits, food safety, and traceability. They argue that targeting flexitarians and a wider range of demographics, including poor communities, would be more effective for marketing cultivated meat.
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