2min chapter

Future of Foods Interviews - Alt Proteins, Cell Agriculture, an End to Factory Farming. cover image

Branding cultivated meat - Siena Dexter and Lauren Tracht

Future of Foods Interviews - Alt Proteins, Cell Agriculture, an End to Factory Farming.

CHAPTER

Positioning Cultivated Meat as an Alternative to Mainstream Meat

The speakers discuss how cultivated meat can position itself as an alternative to mainstream meat consumption, drawing inspiration from the branding of La Croix and Juicy Marbles. They highlight the need for both mainstream and alternative options to appeal to different segments of society.

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