Branding cultivated meat - Siena Dexter and Lauren Tracht
Future of Foods Interviews - Alt Proteins, Cell Agriculture, an End to Factory Farming.
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Positioning Cultivated Meat as an Alternative to Mainstream Meat
The speakers discuss how cultivated meat can position itself as an alternative to mainstream meat consumption, drawing inspiration from the branding of La Croix and Juicy Marbles. They highlight the need for both mainstream and alternative options to appeal to different segments of society.
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