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3min chapter
Branding cultivated meat - Siena Dexter and Lauren Tracht
Future of Foods Interviews - Alt Proteins, Cell Agriculture, an End to Factory Farming.
Introduction
Lauren Trakht and Siena Dexter discuss the importance of branding and selling meat alternatives, using social science and anthropology to change behaviors and perceptions, and the relevance of FMCG in the industry.
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