Business of Architecture UK Podcast 160: Communicating Your Value as an Architect - Part 1
Mar 18, 2022
Chapters
Transcript
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 3min
What Is the Meaning of Architecture?
03:05 • 2min
The Concept of Value as an Architectural Practice
04:44 • 2min
Three Definitions of Value
06:52 • 3min
What Is Value?
09:23 • 2min
What Is Fungibility?
10:57 • 3min
Commoditization Pressure in the Market Place
14:14 • 3min
The Importance of Money for an Architecture Practice
16:55 • 2min
Capturing Premium Fees as an Architectural Practice
19:16 • 2min
What Is Value?
21:39 • 4min
Building Your Perception of Value as an Architect
25:09 • 3min
The Value of Architecture
28:02 • 2min
The Psychology of Value
30:13 • 3min