The Concept of Value as an Architectural Practice

Value is not a fixed construct, meaning that value, the value of architectural services, it's not objective. We can't line it up on a spread sheet and figure out exactly what is the value of architecture - which leaves some very interesting conversations to happen. The value and the perception of value can be moulded, can be influenced, and it can be shaped. So with that, let's jump in to today's episode on how to communicate your value and the value of Architectural Services as an architect.