
160: Communicating Your Value as an Architect - Part 1
Business of Architecture UK Podcast
00:00
What Is Value?
The key here is that value is subjective. So the only thing that would cau us to undersel our services is because we doubt or we don't understand the great value that we provide to our clients. I was talking with an architectural colleague just last week, and he was talking about he made an off handed joke. And i know that his comment revealed a deep sense of pain that he feels,. knowing that he has provided this value, but feeling at the end of the day that something's not right here. Let’s revisit the definition of value. What is value? As i previously mentioned, value relates to the monetary worth of something, the perception of fair exchange, or
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