Make It Happen Mondays - B2B Sales Talk with John Barrows

Jason Bay: Coaching, Multi-Threading and Uncomfortable Conversations.

Aug 28, 2023
Jason Bay, founder and CEO of Outbound Squad, discusses the impact of AI on sales coaching. He emphasizes the need for fundamental skills in training and investing in frontline leaders. Tactical tips on engaging with executives, de-risking purchases, and reverse engineering lost deals are shared. The power of upfront contracts and having uncomfortable conversations in business deals is explored.
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