Jack Appleby - How to use originality and authenticity to build a social brand on the Internet!

Jan 3, 2024

The podcast covers topics on fostering creativity in social media marketing, leadership styles on social media platforms, using LinkedIn for authentic content creation and networking, value-driven pricing strategy, authenticity in marketing pitching, and creative campaigns. With insights on building a personal brand authentically and enjoying a fulfilling career with intention.

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ADVICE

Study Widely And Theorize Content

Consume widely and analyze content to keep creativity flowing and generate social ideas.
Break things apart by asking why a post worked: hook, emotion, audience, or algorithm.

INSIGHT

Casual Consumption Prevents Burnout

Keep casual, continual content consumption outside assignment time to avoid burnout.
Use that steady exposure to fuel experimentation and personal projects without forcing it.

ADVICE

Aim For Incremental Wins

Treat client work as pushing them a bit further rather than perfecting your personal vision.
Aim for measurable improvement (e.g., 5–10%) and avoid burning out chasing creative purity.

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👉🏼 About the Guest:

Jack Appleby is a social media whiz and the founder of Future Social, a newsletter with 60,000+ subscribers. With over a decade of experience in the industry, Jack has worked with multiple well-known companies, such as the NBA, Microsoft, Beats By Dre, Verizon, Spotify, and more.

👉🏼 About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is the Head of Community + Brand at Threado, building a SaaS product called GuestLab, and runs another podcast series called YC Founder Stories alongside hosting this one.

👉🏼 Sponsor Corner:

Shoutout to Acquire.com for being the first sponsor of The Undefeated Underdogs podcast! They’re the best online marketplace to buy/sell startups and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out - https://try.acquire.com/sharath/

👉🏼 Description:

In this podcast episode, host Sharath interviews Jack Appleby, a social media expert and creator of the Future Social newsletter. They discuss various topics related to social media, creativity, and personal branding. Jack shares insights on how to keep creativity flowing, the importance of breaking down social media content, and how to avoid burnout in social media jobs.

👉🏼 Timestamps:

00:00: Episode Highlight
00:27: Shoutout to Acquire.com
02:54: Introduction to Jack Appleby, the creator of the Future Social newsletter (60K+ subs!)
06:00: Keeping creativity juiced up
09:00: How to create content from new angles
15:53: When to stop scrolling social media
19:00: How to prevent social media burnout
21:47: Twitter under Jack vs X under Elon
28:15: Why LinkedIn is underrated
33:20: Why Jack started a newsletter
38:43: Building a personal social media brand through curation
43:47: Designing and pitching a media campaign
47:51: Lessons from failed campaigns
50:56: Common pitching mistakes
55:20: Writing viral content
59:02: From bad ideas to good ideas to great ideas
1:02:48: The power of timing on social media
1:06:08: The pros and cons of working on something you love
1:08:57: How to become a celebrity on social media
1:12:34: Rapid Fire 5: Favorite creator to favorite book to favorite NBA player
1:16:53: Closing thoughts

👉🏼 Resources:

Have your product acquired: https://try.acquire.com/sharath/
Dabbly Ducks: https://www.instagram.com/dabblyducks/
The Personal MBA: https://www.amazon.com/Personal-MBA-Master-Art-Business/dp/1591845572

👉🏼 Where to find Jack:

Twitter: https://twitter.com/jappleby
Future Social: https://futuresocial.beehiiv.com/
Linkedin: https://www.linkedin.com/in/jackappleby

👉🏼 Where to find Sharath:

Twitter: https://twitter.com/5harath
YouTube: https://www.youtube.com/@5harath
Website: https://5harath.com/
Newsletter: https://5harath.substack.com/