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Jack Appleby - How to use originality and authenticity to build a social brand on the Internet!

The Undefeated Underdogs

CHAPTER

The Power of Authenticity in Marketing Pitching

This chapter emphasizes the significance of authenticity and practice in marketing pitches, stressing the value of public speaking skills and continuous practice for success. Anecdotes about pitching experiences and the necessity of refining one's presentation are shared, highlighting the importance of practicing content creation until it becomes second nature. The discussion also touches on moving from bad ideas to great ideas, understanding client needs, and tailoring advice based on different starting points in the industry.

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