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Jack Appleby - How to use originality and authenticity to build a social brand on the Internet!

The Undefeated Underdogs

CHAPTER

Value-driven Pricing Strategy and Personal Branding

The chapter explores a pricing strategy focused on offering value and career development opportunities to professionals, especially those new to investing in such services. It delves into the use of emotional triggers in newsletter prompts for social media engagement and the supportive community environment created. The discussion also covers building a personal brand authentically on social media, curating content, and understanding clients' goals for effective campaigns.

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