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Jack Appleby - How to use originality and authenticity to build a social brand on the Internet!

The Undefeated Underdogs

CHAPTER

Fostering Creativity in Social Media Marketing

The chapter emphasizes the significance of creativity in social media marketing, drawing inspiration from various sources outside the brand world. The speaker shares insights on theorizing social content, creating great content, and managing social media consumption efficiently to avoid burnout. It delves into the balance between consumption and creation, reflecting on the challenges and importance of a strategic approach in the creative process.

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