Jack Appleby - How to use originality and authenticity to build a social brand on the Internet!
The Undefeated Underdogs
Creative Campaigns and Career Advice
Exploring inspirational creative campaigns like the Nike basketball Roswell Ray guns campaign, iconic ads, favorite writing styles, and advice on building a personal brand and enjoying a fulfilling career with intention.
ππΌ About the Guest:
Jack Appleby is a social media whiz and the founder of Future Social, a newsletter with 60,000+ subscribers. With over a decade of experience in the industry, Jack has worked with multiple well-known companies, such as the NBA, Microsoft, Beats By Dre, Verizon, Spotify, and more.
ππΌ About the Host:
Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is the Head of Community + Brand at Threado, building a SaaS product called GuestLab, and runs another podcast series called YC Founder Stories alongside hosting this one.
ππΌ Sponsor Corner:
Shoutout to Acquire.com for being the first sponsor of The Undefeated Underdogs podcast! Theyβre the best online marketplace to buy/sell startups and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out - https://try.acquire.com/sharath/
ππΌ Description:
In this podcast episode, host Sharath interviews Jack Appleby, a social media expert and creator of the Future Social newsletter. They discuss various topics related to social media, creativity, and personal branding. Jack shares insights on how to keep creativity flowing, the importance of breaking down social media content, and how to avoid burnout in social media jobs.
ππΌ Timestamps:
- 00:00: Episode Highlight
- 00:27: Shoutout to Acquire.com
- 02:54: Introduction to Jack Appleby, the creator of the Future Social newsletter (60K+ subs!)
- 06:00: Keeping creativity juiced up
- 09:00: How to create content from new angles
- 15:53: When to stop scrolling social media
- 19:00: How to prevent social media burnout
- 21:47: Twitter under Jack vs X under Elon
- 28:15: Why LinkedIn is underrated
- 33:20: Why Jack started a newsletter
- 38:43: Building a personal social media brand through curation
- 43:47: Designing and pitching a media campaign
- 47:51: Lessons from failed campaigns
- 50:56: Common pitching mistakes
- 55:20: Writing viral content
- 59:02: From bad ideas to good ideas to great ideas
- 1:02:48: The power of timing on social media
- 1:06:08: The pros and cons of working on something you love
- 1:08:57: How to become a celebrity on social media
- 1:12:34: Rapid Fire 5: Favorite creator to favorite book to favorite NBA player
- 1:16:53: Closing thoughts
ππΌ Resources:
- Have your product acquired: https://try.acquire.com/sharath/
- Dabbly Ducks: https://www.instagram.com/dabblyducks/
- The Personal MBA: https://www.amazon.com/Personal-MBA-Master-Art-Business/dp/1591845572
ππΌ Where to find Jack:
- Twitter: https://twitter.com/jappleby
- Future Social: https://futuresocial.beehiiv.com/
- Linkedin: https://www.linkedin.com/in/jackappleby
ππΌ Where to find Sharath:
- Twitter: https://twitter.com/5harath
- YouTube: https://www.youtube.com/@5harath
- Website: https://5harath.com/
- Newsletter: https://5harath.substack.com/
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