Jack Appleby, a social media strategist and entrepreneur, shares his journey from Australia to New York City. He discusses the cultural nuances he encountered in the workplace, blending his humorous Australian banter with American etiquette. The conversation digs into the stress and growth he experienced while balancing career challenges and personal evolution in the bustling city. Jack reflects on the transformative nature of NYC, from the vibrant nightlife of youth to the wisdom gained in his thirties, emphasizing the importance of building community amidst loneliness.

The podcast covers topics on fostering creativity in social media marketing, leadership styles on social media platforms, using LinkedIn for authentic content creation and networking, value-driven pricing strategy, authenticity in marketing pitching, and creative campaigns. With insights on building a personal brand authentically and enjoying a fulfilling career with intention.