Decoding Customer Desires | Bob Moesta (JTBD, ReWired, Ford)

Join us for a thought-provoking dialogue with Bob Moesta, co-creator of the Jobs to be Done Theory, as we venture deep into the realms of innovation, learning, and consumer understanding.

With an enriching background from his collaborations with industry giants and his own entrepreneurial journey, Bob unpacks invaluable insights and experiences.

👉 In this episode, we uncover:

1. The essence of Jobs to be Done Theory in understanding customer needs
2. The art of learning and adapting through iterative processes-
3. The impact of mentors and the evolution of mentor-mentee relationships
4. The integration of aesthetics with functionality in product development
5. Strategies for uncovering and addressing unmet consumer needs
6. Navigating the balance between outsourcing and personal involvement in critical life aspects and more!

Dive into this episode to grasp the intricacies of creating products that truly resonate with users and discover the power of deep, empathetic insights in driving innovation.

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🔗 Where to find Bob

• What is the Jobs to be Done Framework
• Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/bmoesta
• Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/bobmoesta/
• Books: https://www.amazon.com/s?k=Bob+Moesta

📊 Where to find June

• Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/JuneDotSo⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/juneso⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Website: https://june.so/

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