The Seed Stage - formerly "the June Podcast" cover image

Decoding Customer Desires | Bob Moesta (JTBD, ReWired, Ford)

The Seed Stage - formerly "the June Podcast"

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The Impact of Dr. Taguchi's Methods in Quality Improvement

This chapter explores the innovative techniques of Dr. Taguchi in reducing costs and enhancing quality in industries, with a focus on a successful application at Ford. It also delves into the distinction between engineering and other disciplines, emphasizing learning through failure and managing trade-offs effectively. The discussion extends to the importance of the 'job to be done' mindset in sales and the evolving complexities of understanding customers beyond demographics.

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