The Seed Stage - formerly "the June Podcast" cover image

Decoding Customer Desires | Bob Moesta (JTBD, ReWired, Ford)

The Seed Stage - formerly "the June Podcast"

CHAPTER

The Impact of Dr. Taguchi's Methods in Quality Improvement

This chapter explores the innovative techniques of Dr. Taguchi in reducing costs and enhancing quality in industries, with a focus on a successful application at Ford. It also delves into the distinction between engineering and other disciplines, emphasizing learning through failure and managing trade-offs effectively. The discussion extends to the importance of the 'job to be done' mindset in sales and the evolving complexities of understanding customers beyond demographics.

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