
Decoding Customer Desires | Bob Moesta (JTBD, ReWired, Ford)
The Seed Stage - formerly "the June Podcast"
Understanding Customer Motivations and Timing in Sales and Marketing Strategies
Exploring the process of profiling potential customers in B2B sales by understanding their motivations and buying timelines. The chapter emphasizes the importance of targeted messaging and timing in marketing, including unconventional methods like advertising in obituaries for specific audience reach.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.