The Seed Stage - formerly "the June Podcast" cover image

Decoding Customer Desires | Bob Moesta (JTBD, ReWired, Ford)

The Seed Stage - formerly "the June Podcast"

CHAPTER

Understanding Customer Motivations and Timing in Sales and Marketing Strategies

Exploring the process of profiling potential customers in B2B sales by understanding their motivations and buying timelines. The chapter emphasizes the importance of targeted messaging and timing in marketing, including unconventional methods like advertising in obituaries for specific audience reach.

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