The Seed Stage - formerly "the June Podcast" cover image

Decoding Customer Desires | Bob Moesta (JTBD, ReWired, Ford)

The Seed Stage - formerly "the June Podcast"

CHAPTER

Understanding Consumer Desires and Asymmetrical Needs

Exploring how identifying underlying problems that drive consumer behavior can uncover insights into asymmetric consumer needs. An analysis of Snickers and Milky Way showcases the impact of recognizing push and pull factors on driving sales growth.

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