
Decoding Customer Desires | Bob Moesta (JTBD, ReWired, Ford)
The Seed Stage - formerly "the June Podcast"
Crafting Products Around Customer Jobs and Needs
The chapter explores the intentional crafting of products and services based on customer needs. It discusses transforming a company's product strategy by identifying key customer jobs, restructuring the product offerings, and achieving significant growth. The importance of understanding 'the job to be done' to create successful products and how technology can enhance task capabilities is emphasized.
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