AJ Rivera, Owner of Blink Media Co., discusses strategies to make prospecting easier for coaches. Topics include building genuine connections in sales and marketing, utilizing gift-giving and over-delivering value in coaching, defining high ticket sales, and rising costs and additional charges for B2B coaches.
AJ Rivera shares a strategy for B2B coaches to automate lead generation using LinkedIn and email without resorting to spammy tactics or pitch-slapping.
AJ emphasizes the importance of building genuine connections and providing value to attract potential clients without compromising reputation.
Deep dives
Using LinkedIn and email for automated lead generation
In this podcast episode, AJ Rivera from Blink Media shares a strategy for B2B coaches to automate lead generation using LinkedIn and email. The approach focuses on building genuine connections and providing value without resorting to spammy tactics or pitch-slapping. By sending personalized connection requests, offering valuable resources, and maintaining authentic communication, coaches can generate interest and attract potential clients without compromising their reputation. AJ emphasizes the importance of delivering high-value services and overdelivering to create better long-term relationships. The training session he offers in the podcast provides a step-by-step guide to implementing these strategies effectively.
Challenges of cold DMs and inauthentic outreach
AJ and Mark discuss the challenges and negative perceptions associated with cold direct messages (DMs) and inauthentic outreach strategies. They mention how many people have become resistant to such approaches, which has led to a decline in effectiveness. They highlight the importance of building genuine connections and avoiding transactional interactions. AJ shares how Blink Media's approach focuses on honesty, providing value, and allowing potential clients to make their own decisions when they are ready. They discuss the need for coaches to model their strategies after S-tier coaches who overdeliver and prioritize building real connections.
Creating effective outreach strategies
AJ explains the Blink Media strategy for effective outreach, which revolves around sending personalized connection requests and offering value in a non-threatening way. By targeting slightly familiar individuals on platforms like LinkedIn, coaches can establish consent for further communication. Instead of immediately pitching, Blink Media takes a soft approach, offering valuable resources or information. The aim is to spark curiosity and lead potential clients to voluntarily engage, rather than forcing or manipulating them into a sale. AJ highlights the importance of having a proper sales cadence and being persistent in a respectful manner, while respecting boundaries and avoiding spammy tactics.
“Prospecting” is a word that may evoke many different feelings for coaches selling products and services online. To cut through the noise, and to help make prospecting easier, I’m bringing back AJ Rivera of Blink Media Co. to the podcast to share his thoughts on this topic with you today!
You’re not going to want to miss AJ’s free training that’s happening on Tuesday, June 13th, 2023, at 12 pm EST. He’ll be going much deeper on this subject and the tools that you can use to make prospecting easier, and you can register now at www.naturalborncoaches.com/aj!
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