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Natural Born Coaches

NBC 820: AJ Rivera: Making Prospecting Easier

Jun 5, 2023
AJ Rivera, Owner of Blink Media Co., discusses strategies to make prospecting easier for coaches. Topics include building genuine connections in sales and marketing, utilizing gift-giving and over-delivering value in coaching, defining high ticket sales, and rising costs and additional charges for B2B coaches.
26:42

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • AJ Rivera shares a strategy for B2B coaches to automate lead generation using LinkedIn and email without resorting to spammy tactics or pitch-slapping.
  • AJ emphasizes the importance of building genuine connections and providing value to attract potential clients without compromising reputation.

Deep dives

Using LinkedIn and email for automated lead generation

In this podcast episode, AJ Rivera from Blink Media shares a strategy for B2B coaches to automate lead generation using LinkedIn and email. The approach focuses on building genuine connections and providing value without resorting to spammy tactics or pitch-slapping. By sending personalized connection requests, offering valuable resources, and maintaining authentic communication, coaches can generate interest and attract potential clients without compromising their reputation. AJ emphasizes the importance of delivering high-value services and overdelivering to create better long-term relationships. The training session he offers in the podcast provides a step-by-step guide to implementing these strategies effectively.

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