NBC 820: AJ Rivera: Making Prospecting Easier
Natural Born Coaches
00:00
Building Genuine Connections in Sales and Marketing
This chapter discusses the importance of building genuine connections with potential clients in sales and marketing. The speakers share their experiences with cold pitching and receiving unsolicited messages, emphasizing the value of authenticity. They also discuss various strategies for effective prospecting, including personalized outreach and avoiding spammy tactics.
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