Nikonomics - The Economics of Small Business 49 - Making 240K/Yr from ONE Newsletter with Ryan Sneddon
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Aug 26, 2024 
Ryan Sneddon, founder of a successful local email newsletter in Annapolis, shares his journey from mechanical engineer to media entrepreneur. He reveals how he grew his subscriber base to 19,000 and generated over $240,000 in revenue through targeted ads. Ryan discusses effective strategies for newsletter monetization, the power of community-focused content, and his plans to expand this model to other cities. He emphasizes that despite social media's rise, email newsletters remain a potent tool for local engagement and profitability.
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Power of Hyper-Local Communities
- Consumers increasingly trust and prefer localized niche content over broad sources.
- Hyper-local and niche communities are growing fast and influencing purchase decisions significantly.
Annapolis Newsletter Success Story
- Ryan Sneddon started a local email newsletter in Annapolis with 19,000 subscribers in a town of 41,000.
- He built it by focusing on positive community content and monetized it through local targeted ads.
Email Newsletters’ Unique Advantage
- Email newsletters provide direct access to the audience unlike social platforms.
- With social media algorithms constantly changing, owning email addresses offers more stable reach and trust.