Nikonomics - The Economics of Small Business
49 - Making 240K/Yr from ONE Newsletter with Ryan Sneddon
Aug 26, 2024
Ryan Sneddon, founder of a successful local email newsletter in Annapolis, shares his journey from mechanical engineer to media entrepreneur. He reveals how he grew his subscriber base to 19,000 and generated over $240,000 in revenue through targeted ads. Ryan discusses effective strategies for newsletter monetization, the power of community-focused content, and his plans to expand this model to other cities. He emphasizes that despite social media's rise, email newsletters remain a potent tool for local engagement and profitability.
56:23
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Quick takeaways
- Ryan Sneddon achieved remarkable success by creating a hyper-local email newsletter in Annapolis, generating $240,000 annually with just 19,000 subscribers.
- His innovative performance-based advertising strategy emphasizes return on investment for local businesses, reshaping how they perceive their advertising expenses.
Deep dives
The Rise of Hyper-Local Newsletters
Hyper-local newsletters are experiencing significant growth, catering to niche communities. In recent years, local groups on platforms like Facebook have increased by over 50%, leading to enhanced engagement compared to broader interest groups. Consumers exhibit a higher trust in recommendations from these small communities and micro-influencers, with statistics indicating that 86% are more likely to trust these sources. This trend demonstrates a shift in purchasing decisions, as more individuals prefer localized content over mainstream media.
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