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49 - Making 240K/Yr from ONE Newsletter with Ryan Sneddon

Nikonomics - The Economics of Small Business

CHAPTER

Scaling Hyper-Local Newsletters

This chapter delves into the innovative approach to hyper-local newsletters, emphasizing the transition from owning multiple publications to partnering with local operators for efficient management. It explores strategies for community engagement, including leveraging micro influencers and effective subscriber acquisition methods through social media and SEO. Additionally, the chapter outlines key factors for selecting new locations for newsletter expansion, considering community dynamics and business viability.

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