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12min chapter
49 - Making 240K/Yr from ONE Newsletter with Ryan Sneddon
Nikonomics - The Economics of Small Business
Scaling Hyper-Local Newsletters
This chapter delves into the innovative approach to hyper-local newsletters, emphasizing the transition from owning multiple publications to partnering with local operators for efficient management. It explores strategies for community engagement, including leveraging micro influencers and effective subscriber acquisition methods through social media and SEO. Additionally, the chapter outlines key factors for selecting new locations for newsletter expansion, considering community dynamics and business viability.
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