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4min chapter
49 - Making 240K/Yr from ONE Newsletter with Ryan Sneddon
Nikonomics - The Economics of Small Business
Adapting Media for Local Audiences
This chapter examines the struggle of traditional media to connect with localized audiences while highlighting the success of smaller, agile media businesses. It advocates for a shift from elitist content dictation to audience-driven engagement, using a relatable example to illustrate the importance of aligning content creation with audience interests.
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