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49 - Making 240K/Yr from ONE Newsletter with Ryan Sneddon

Nikonomics - The Economics of Small Business

CHAPTER

Adapting Media for Local Audiences

This chapter examines the struggle of traditional media to connect with localized audiences while highlighting the success of smaller, agile media businesses. It advocates for a shift from elitist content dictation to audience-driven engagement, using a relatable example to illustrate the importance of aligning content creation with audience interests.

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