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Join me, Nik (https://x.com/CoFoundersNik), as I talk with Ryan Sneddon (https://x.com/lifeof_scoop), the founder of a thriving local email newsletter in Annapolis, Maryland. Ryan shares how he grew his newsletter to 19,000 subscribers in a town of 41,000, generating over $240,000 in revenue last year through targeted ads. We discuss his journey from mechanical engineer to successful media business owner, the power of email newsletters in a social media-driven world, and his plans to expand this model to other cities. The episode covers practical strategies for building a profitable newsletter and scaling it effectively.

Questions this Episode Answers:

• How do you grow a local email newsletter to thousands of subscribers?
• What are the keys to monetizing a newsletter through targeted ads?
• How can you transition from a traditional career to a successful media business?
• Why are email newsletters still effective in the social media age?
• What strategies can be used to scale a local newsletter model to other cities?

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This week we covered:

01:39 Meet Ryan Snedden: The Newsletter Entrepreneur

03:06 Building a Successful Local Newsletter

07:10 The Economics of Newsletter Advertising

12:16 Metrics and Growth Strategies

28:43 The Role of the Editor

02:24 Sponsor Message and Giveaway

29:44 Sourcing Stories and Replicating the Model

31:09 Challenges in Traditional Media

35:21 Scaling the Newsletter Business

43:59 Choosing the Right Cities for Expansion

50:00 Rapid Fire Questions

55:26 Conclusion and Final Thoughts