Inside Marketing Design Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana
Sep 6, 2023
Piotr Śmietana, Director of Brand and Marketing Creative at Superside, shares his insights on the innovative structure of his team's creative collaboration. He discusses the exciting journey of Superside's brand refresh and how ‘astropods’—cross-functional teams—enhance creativity and problem-solving. Piotr emphasizes the value of real-time communication and metrics in their Creative as a Service approach, aiming to foster an environment where every individual’s creative voice shapes the brand’s future.
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Diverse Multidisciplinary Creative Team
- Superside's marketing creative team is diverse, including brand designers, illustrators, video producers, copywriters, and a UX/UI designer.
- This multidisciplinary setup fosters rich creativity and comprehensive marketing collateral development.
Amplify Creative Voices
- Encourage your team's individual creative voices to be heard and amplified.
- Shape your brand's future by aligning creativity with vision and business goals.
Company-wide Creative Collaboration
- Superside has creatives spread across several divisions including business, sales, product, and services.
- Collaboration across teams via creative sharing enriches ideas and strengthens the company brand.