Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana
Inside Marketing Design
00:00
Redefining SuperSide: Crafting a Cohesive Brand Identity
This chapter explores the journey of SuperSide in refreshing its brand identity, emphasizing agility and creativity. The discussion highlights the internal culture of collaboration in the 'design verse', the challenges faced, and the strategic importance of proactive brand evolution. Through stakeholder involvement and a focus on scalability, the chapter illustrates how SuperSide aims to align its visual representation with its core values for future growth.
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Transcript
