Piotr Śmietana

Piotr Śmietana, Director of Brand and Marketing Creative at Superside, shares his insights on the innovative structure of his team's creative collaboration. He discusses the exciting journey of Superside's brand refresh and how ‘astropods’—cross-functional teams—enhance creativity and problem-solving. Piotr emphasizes the value of real-time communication and metrics in their Creative as a Service approach, aiming to foster an environment where every individual’s creative voice shapes the brand’s future.