In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”.
Key Takeaways
- 01:22 - Inside the marketing creative team at Superside
- 03:07 - How Piotr describes his responsibilities
- 04:00 - Collaboration and creative challenges
- 11:16 - How Piotr describes the Superside brand
- 15:03 - Superside’s brand refresh
- 19:14 - The challenges of rebranding
- 22:47 - What are “astropods” and how do they work?
- 33:43 - What is “Creative as a Service”?
- 44:52 - Metrics, and how Superside tracks performance
- 46:00 - Challenges, and what’s next for Superside
- 47:06 - Piotr’s advice for anyone who wants to create really impactful brand and marketing design work
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