Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana
Inside Marketing Design
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Collaborative Creative Workflows in Marketing
This chapter explores the collaborative processes of a marketing creative team in developing engaging page content. It emphasizes the importance of teamwork among various departments, the tools used like Figma and Adobe, and the iterative nature of design and content creation. Discussions on performance metrics and user feedback also highlight the evolving challenges faced by the team as they prepare for significant campaigns.
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Transcript
