Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana
Inside Marketing Design
00:00
Navigating Creative Collaboration
This chapter explores the pivotal role of a director of brand and marketing creative within a multidisciplinary team, emphasizing decision-making, mentoring, and conflict resolution. It highlights the importance of collaboration among various creative teams and their integration with sales, ensuring brand consistency and innovation. The discussion also delves into tools and processes that foster teamwork, such as the dedicated communication channel Brand Collab and shared projects like the design system Aurora.
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Transcript
