MarTech Podcast ™ // Marketing + Technology = Business Growth The importance Of Brand Safety & Alignment In CTV Advertising
Nov 3, 2024
Juan Mendoza, an author and MarTech Weekly Newsletter host, chats with Brian Danzis, President of North America at Seedtag. They dive into the critical role of brand safety in CTV advertising. Brian highlights the revival of contextual advertising as cookie-based tracking declines. He explains how contextual AI can ensure that brands connect with consumers meaningfully while maintaining ad relevance. The discussion also touches on the shift from brand safety to brand suitability and the necessary tools for navigating these challenges.
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